Star Wars Has Potential To Shatter All Time Records

"Star Wars: The Force Awakens" kicks off with the biggest opening weekend of all time. Let's head to Fox's Michelle Pollino to see if the seventh picture in the franchise could break Avatar's all-time record.

Breaking box office records and exceeding expectations, "Star Wars: The Force Awakens" banked more than $529 million worldwide and now boasts the biggest opening weekend of all time.

"That beats Jurassic World's $524 million set just six months ago. Should be very little surprise for anyone considering how excited the fan base was to see this movie, how great the marketing was on the part of Disney and, of course, the movie is really really good," said Paul Dergarabedian, Retrak.

Also smashing the domestic opening with $248 million, the seventh movie in the franchise shattered single-day totals, impressing fans and industry insiders.

"That sets the stage for the film to do incredibly well over Christmas weekend and on to January, February and March, which is a much less competitive time frame than the summer months," Dergarabedian said.

Director J.J. Abrams believes this movie relates on so many levels.

"This was a story about new characters, this was going to be, as Star Wars is, a generational story. It's gonna be about these new young people. And that was the most fun."

It's a long way off from busting the all time box office, but it's possible.

"Only two films are there right now; Avatar with $2.8 billion and Titanic with $2.2 billion. I think The Force Awakens definitely has a shot - higher ticket prices today, you have a premium large format, IMAX, 3D, all adding to those ticket prices. Plus the important factor of repeat viewing," Dergarabedian said.

And as 2015 comes to a close, the force is strong to top another record.

"We're on pace for the first $11 billion year in North America. Star Wars was really helping with that infusing the market place at the very end of the year with hundreds of millions of dollars."
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