Music from Champaign artist lands in NBA
CHAMPAIGN, Ill. (WCCU) —
Millions of people will be watching the NBA games this season, and when they do they will hear a talent coming from Champaign-Urbana.
Songs from big names like Kanye West, Kendrick Lamar or Drake are usually featured in sports coverage. This NBA season people will hear a song from 28-year-old local artist, Dontiel Jerome Allison also known as “Truth” aka Trouble, who crafted his piece in his Champaign home.
"Music was the only thing that I can vent full emotion to without having to really deal with any repercussion,” Truth said.
Truth has had a passion for music since he was 12-years-old.
"I kept writing throughout high school,” Truth said. “I got to college and got a hold of some recording equipment and honestly from that point, it was just like recording every single day.”
One of those recordings was well worth it.
"Finally seeing that commercial though like seeing an actual TV spot and you hear your song in the background, whether it be instrumental and you see your name pop up and it's just like 'oh man!'" Truth said.
The commercial is the one you will see on Fox Sports. Truth's song, 'I'm a Winner' will be featured in every single basketball game on Fox Sports during the NBA’s 2017-2018 season.
“I’m a Winner is written from the perspective of just someone who's like I want to be a champion, I’m going to do whatever it takes do whatever I have to do to make sure I’ll make it where I want to be,” Truth said.
Truth’s father and manager, Alven Allison sealed a deal with publishing company RTTM Music Group. After the company entered Truth's song, Fox Sports exclusively selected the soundtrack from thousands to air during NBA season.
"I’m a businessman here in Champaign and I really love this city and the one thing I want to do is give people a reason to say ‘man look at that guy from Champaign,” Allison said. “You've got to dream big and you just can't put yourself in a nutshell. This shows that anybody could make it.”