JUUL trend growing in popularity with teenagers

JUUL trend growing in popularity with teenagers.

If you haven't heard of a JUUL, ask a teenager.

It's like an e-cigarette and can be hidden in plain sight.

The trend is growing in popularity among teens.

It is currently marketed to adults as an alternative to cigarettes.

However, those who sell the product have said they never imagined it would get in the hands of young people and turn into something dangerous.

“Again, we don't want to see vapes in the hands of children. That's not what our industry is about, that's not what vaping was developed for and I don't want to lose sight of that. We're helping tons of people with this technology and we don't want it in the hands of children,” CEO of Upper Limits Midwest Matthieu Fortin said.

Currently, you have to be 18 years of age to buy a JUUL and online you have to be 21.

JUUL has issued this statement to Fox Illinois,

JUUL Labs’ mission is to eliminate cigarette smoking by offering existing adult smokers a true alternative to combustible cigarettes. JUUL is not intended for anyone else. We strongly condemn the use of our product by minors, and it is in fact illegal to sell our product to minors. No minor should be in possession of a JUUL product.
Our goal is to further reduce the number of minors who possess or use tobacco products, including vapor products, and to find ways to keep young people from ever trying these products. We approach this with a combination of education, enforcement, technology and partnership with others who are focused on this issue, including lawmakers, educators and our business partners.
An individual who has not previously used nicotine products should not start, particularly youth. Recent science raises serious concerns about the adverse effect of nicotine on adolescent neurodevelopment.
We encourage parents to talk with their children about the dangers of nicotine. As a company we also continuously seek ways to contribute to this dialogue and knowledge base.

The company’s views on this issue and some of the initiatives in process are noted on its corporate website here, for more information click here.

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